Smitten Kitten is a dairy line for cats and kittens. The products include cat/kitten milk, milk-based cat treats and cat ice cream. The target audience for Smitten Kitten are female cat lovers in Generation Y (The Millennials) ages 21-41. I catered my design choices to the target audience by using a feminine color palette, and cat related imagery. I knew it was necessary for the products to have visual coding for different flavors that would make it effortless for a shopper to tell what the product is. I created patterns and an adaptive logo to brand Smitten Kitten effortlessly upon all platforms.