Thrive is a sustainable high-end clothing shop located in Denver, Colorado. The brand focuses on sustainability and being environmentally friendly. The target audience for Thrive is women in the 18-30 age demographic who are located in Colorado and are interested in fashion. I was assigned to create a logo, signage for the store, a soft opening invitation and a grand opening flier. I catered the design choices around things associated with sustainability and an environmentally friendly aesthetic. I crafted a logo using a green color to cater to the environmentally friendly aspect of the brand and used typography with a high end feel for the type. The logo is adaptive for different uses like a profile photo, signage, ect. The logo also has another environmental aspect of leaves sprouting out from the “T”. The brand feel is carried out throughout the logo, signage for the store, a soft opening invitation and a grand opening flier. The goal of the client was to have consistent and cohesive branding throughout the store to add pleasure to the shoppers experience.