#INFLUENCED is a festival website marketed towards aspiring influencers who want to meet social media stars. I catered the design choices to appeal to the target audience. The target audience for #INFLUENCED are women in the 17-24 demographic who are interested in content creation and the stars who are appearing at the festival. I chose a feminine color palette and created an adaptive logo that could be used throughout the site. I implemented the hashtag element throughout the site by creating a pattern with it, applying it in the image styles and using it in some of the language to appeal to the social media lovers. I created consistency throughout the site and used similar layouts across the pages, kept a consistent color palette and used consistent header and body copy fonts.