Chick Flix is essentially an IMBD website specifically catered to “chick flicks’’ or romantic comedies. The target audience for Chick Flix are women in the 17-24 demographic who are interested in watching movies in the romantic comedy genre. The user of this site is also looking for recommendations and for extra information like the IMBD link and the director. I catered the design choices to please the target audience by using a feminine color palette. I also chose to put “Legally Blonde” as the hero image on the home page because the photo colors matched the site well and this is a movie a typical romantic comedy fan would recognize right away. I used an API directory to code Javascript to have updated movies appear on the sidebar and for other elements of 

the site.