Zen Beauty and Bath is a brand I created from items in the $5 and under bins at Target. The assignment was to brand an item/items that were under $5, and create a website that featured the products. Zen is an affordable but luxurious bath and beauty company that offers perfect products for a spa night with the girls or a relaxing self care day on a budget. It is catered towards the 16-24 girls/women demographic. I took the audience into consideration when it came to the images, color palette and typography. I decided on a muted green and gray color palette for a calming aesthetic. I took the videography and photos of the products and I wanted them to be bright and blend well into the website. I used scroll animations throughout the site to make it more interactive.