Velocity is an elite golf resort that has multiple golf courses, a luxurious hotel, and a pro shop. I wanted to keep the branding consistent throughout the project, and to do this I needed to create a responsive logo that would fit within various platforms. I chose a font that has an elegant and lavish feel. The target audience for my brand are golf enthusiasts in the 23-50 age demographic. I catered my design choices to the target audience by using a golf inspired color palette. My goal was to have consistent and cohesive branding that brings Velocity to life through golf balls, signs, billboards, golf visors and more.