VEG is a wellness app that encourages the user to eat more veggies. The target user for this app, an 18-24 year old college student with nutrition gaps in their diet. The user’s intention to download this app could be a desire to create a new habit of eating veggies. It could also be tied to dissatisfaction with their health and this could be a solution. This audience loves fun, interactiveness, speed and feeling rewarded when it comes to the user experience of an app. I considered these factors when moving into the app design. I added features to the app like a badge system and pop ups for eating a veggie to create a rewarding experience. I strategically made design choices that reflected health and vegetables by using the color green and having vegetable imagery throughout the app.